EVGA is cutting ties with NVIDIA, will no longer make graphics cards
EVGA, one of the most well-known brands in terms of computer graphics cards, is exiting the market. After a long partnership with NVIDIA, EVGA will no longer continue to make GPUs with them, nor any of their competitors such as Intel or AMD. This is a major upheaval for both, as 78% of EVGA's entire business is comprised of GPU sales, while EVGA-branded NVIDIA graphics cards represented around 40% of NVIDIA GPUs sold in North America. The news initially broke when two tech industry YouTubers were brought into a meeting with company CEO Andrew Han, in which Han discussed how EVGA was planning on cutting ties with NVIDIA, claiming that NVIDIA wasn't treating their partners well.
Some of these instances included how NVIDIA would not allow its partners to know vital information until the public was informed, that most GPUs are sold at a loss, and most importantly, that EVGA believes NVIDIA is undercutting and undermining them by selling the cheaper "Founders Edition" graphics cards that NVIDIA themselves sell at low cost.
EVGA will continue on as a company by still manufacturing PC peripherals, motherboards, and power supplies, as well as supporting customers who have purchased their current generation graphics cards. For now, employee layoffs are not planned, despite the notable decline in future revenue.
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