1995 version
On January 1, 1995, Nintendo released several Game Boy models with colored cases, advertising them in the "Play It Loud!" campaign.[24] Specifications for this unit remain exactly the same as the original Game Boy, including the monochromatic screen. This new line of colored Game Boys would set a precedent for later Nintendo handhelds; the Game Boy Pocket, the Game Boy Color, Game Boy Advance (including the SP and Micro), Nintendo DS (including the Lite, DSi, DSi XL), and Nintendo 3DS all feature different colored units. Play It Loud! units were manufactured in red, green, black, yellow, blue, white, and clear (transparent) cases. A very rare, limited edition Manchester United Game Boy is red, with the logos of the team emblazoned on it was released simultaneously with the Play it Loud! handhelds in the United Kingdom. The Play It Loud's screens also have a darker border than the normal Game Boy (with the exception of the black Play it Loud!).