It's clearly a marketing ploy- if they claim to have had one 'stolen', the apple fanclub will flood google trying to find pictures of it (even though it will most likely be a white rectangle with a screen on it). Then the strangely apple obsessed news networks will report it as news that people are trying to find out what it looks like. Soon after an official reveal- complete with standing ovation- will happen, then it will be released for far too much money, the news will report how popular it has sold and how bloody world changing it is and the cycle continues