Nintendo breaks sales records over Thanksgiving sales week
Nintendo managed to set two new sales milestones in the United States during the period of November 22nd through November 26th. During those five days, the Nintendo Switch became the fastest selling Nintendo system ever, surpassing the previous record holder--the Nintendo Wii--and also reached a record sales week in North America. Not only that, but Adobe Analytics reported the Nintendo Switch as one of the most-purchased items, and the highest selling video game related product during that window. From Thanksgiving Day to Cyber Monday, consumers purchased over $250 million dollars worth of Nintendo games and consoles, including 3DS, Switch, and SNES Classic items in that figure.
Nintendo Switch
Nintendo 3DS
- Nintendo Switch hardware sales grew 115 percent compared to the same period in 2017.
- Lifetime sales of Nintendo Switch, which is entering only its second holiday season, have reached more than 8.2 million units.
- Sales of first-party games, including digital downloads, topped 1 million units Nov. 22-26, beating 2017’s totals by 78 percent.
- Nintendo Switch games Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee! have hit combined U.S. sales of more than 1.5 million units since their Nov. 16 launch.
- Super Mario Party surpassed lifetime U.S. sales of 1 million units, becoming the fastest-selling game in the Mario Partyseries and the fifth million-selling first-party Nintendo Switch game in the U.S. alone, joining The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, Super Mario Odyssey and Splatoon 2.
Classic Gaming Systems
- Thanks in part to strong Thanksgiving to Cyber Monday sales, the total installed base for the Nintendo 3DS family of systems has hit 22 million.
- Additionally, after 12 months of availability, lifetime combined sales of the Pokémon Ultra Sun and Pokémon Ultra Moongames crossed 2.2 million.
- Also aided by strong Nov. 22-26 sales, the Super Nintendo Entertainment System: Super NES Classic Edition system surpassed lifetime sales of 2.5 million.
- And the Nintendo Entertainment System: NES Classic Edition system surpassed lifetime sales of 2 million.
Source