People failed to mention that it's currently NOT available on any US channels, DSi or 3DS. I'm staring at the DSi shop right now, searching "Zelda" and NOTHING comes up. :/
EDIT: searched around, found a time frame. it says 4:00 to 5:00 EST, so that's UTC-5 hours. it's 7:35PM right now, less 5, that's 2:35PM. i've got an hour and a half worth of wait, maybe more, but definitely tonight. be getting it on both my XL and 3DS.