Mario is making his way to posh luxury with the release of a limited-edition collaboration project. Nintendo and watchmaker Tag Heuer are releasing a smartwatch that features the one and only Super Mario. The "Tag Heuer Connected x Super Mario Limited Edition" smartwatch will rock Android's Wear OS, but will come outfitted with exclusive Mario faces and animations. Only 2.000 watches will be made, and they'll come at a price: $2,150. That money will net you the watch, the prestige of owning a piece of "gaming-themed fashion tech" and all those cutesy physical activity-monitoring Mario animations. It's planned to go on sale at select Tag Heuer locations later today, though all pre-sale reservations are already sold out.

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[grey72]

Is this a glitch in the simulation or something?

 

[The Catboy]

Bruh, who is this for?

 

[petspeed]

I would definitely like that watch but not at that price...

 

[Chary]

Who likes Mario AND fancy watches? Children who can't afford it and wouldn't know how to treat a fancy watch right anyway? Gamers who don't exercise enough to need a fitness watch? Fashionistas with too much money who want the latest trend who would see this as childish?

 

[Enkuler]

Some IT engineers got into the computer world through gaming (so some of them might like Mario) and they're obviously a bit into technology (so some of them might like smartwatches or fitness trackers (even if they don't do anything fitness)) and/or "geek" gadgets (you know, NASA rockets in LEGO or anything Star Wars, so technology watch + Mario = yes), and their job gives them enough money for that watch.
Still not a lot of people though.

 

[Beerus]

Give'm less then a week and people will create 1:1 mario animations for other smartwatches

 

[Xzi]

Gamers who don't exercise enough to need a fitness watch?

The exercise regimen is hardly the biggest hurdle, it's that price tag. Double the initial price tag of my PC. I got a pretty solid smartwatch for $75 years ago, still works fine but I don't really use it. So it would have to be a gamer who exercises but also has a lot of disposable income.

I would definitely like that watch but not at that price...

Good news: it'll probably sell so poorly that it drops to 75% off pretty quick. Bad news: that's still $500, and still not worth it.

 

[RichardTheKing]

The exercise regimen is hardly the biggest hurdle, it's that price tag. Double the initial price tag of my PC. I got a pretty solid smartwatch for $75 years ago, still works fine but I don't really use it. So it would have to be a gamer who exercises but also has a lot of disposable income.


Good news: it'll probably sell so poorly that it drops to 75% off pretty quick. Bad news: that's still $500, and still not worth it.

A gamer, who exercises, has a lot of disposable income in the midst of a pandemic (when job income isn't exactly as reliable as it used to be), and who wouldn't just abandon a smartwatch after a week of moderate use.

Back in my high school days, I used a regular watch quite often, since a) I didn't have a smartphone yet, and b) phones were banned anyway and had to be stowed away in lockers. Pretty much as soon as I graduated, I stopped using my watch, especially since my parents gifted me my first smartphone on my birthday (which wasn't that long after graduation); don't even know where that watch is now.
Would I be interested in a smartwatch, when I have a smartphone I keep with me pretty much everywhere? Nah.

If this was the late 20th Century, when smartphones didn't even exist yet, I'd see smartwatches being a massive thing - especially after James Bond and other fictional spies popularised the general idea. The fact that smartwatches came out after smartphones just killed 'em stone dead.

 

[Skelletonike]

If it wasn't Mario it would be interesting, but I loathe Mario as a character.

Tbh, anything Zelda related would make a cooler watch.

 

[ZeroT21]

A watch fit for any type of plumber?

 

[duwen]

I'll get one with some of the money I made from selling my sealed Mario 64 for $1.56mil

 

[hippy dave]

I was gonna say the exclusive watch faces will end up shared on the interwebs so you can install them on any Wear watch, as happens with most Wear brands - but that would mean someone buying this in the first place. We'll see.

 

[Axido]

Just to answer the question: It is for collectors and scalpers that have enough money on the side, so they can make even more money, while the actual product is never even being touched.

 

[Jiehfeng]

Bruh, who is this for?

Who likes Mario AND fancy watches?

Simple, scalpers.

 

[HideoKojima]

Who likes Mario AND fancy watches? Children who can't afford it and wouldn't know how to treat a fancy watch right anyway? Gamers who don't exercise enough to need a fitness watch? Fashionistas with too much money who want the latest trend who would see this as childish?

Collectors

 

[scroeffie1984]

nintendo can sell anything if it has the words nintendo on it or mario thats how crazy people are ,

 

[lilalex]

MARIO ON THE SMARTWATCH YAHOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

 

[Bladexdsl]

colossal waste of money at least release zelda one and not this shit for 2k

 

[Pokepicker]

Bruh, who is this for?

Older millennials with disposable income?