Sony announces Inzone, a PC-focused gaming gear brand
Sony is expanding to cater further to the PC gaming market. Its latest move is the launch of Inzone, a gaming gear brand aimed at PC gaming. The brand's name is meant to refer to the immersive feeling gamers experience when they are “in the zone”, Kazuo Kii, Sony president of home entertainment and sound products told The Washington Post in an exclusive article.
“We are entering the gaming gear industry with monitors and headsets at an exciting time, since gaming and esports have gotten even more popular over the last few years,” Kii said. “We are leveraging Sony’s high quality display and audio technologies to deliver products that will allow gamers to immerse themselves into their gaming world.”
Inzone's debut products include monitors and headsets. For monitors, launching this summer is a $899 4K resolution monitor with a 144-hertz refresh rate, and, available sometime later this year, is a $529 1080p monitor with a 240-hertz refresh rate. As for headsets, the Inzone line will include a wireless one retailing for $299 that features noise cancellation and synthetic leather, a $229 wireless headset without leather or noise-canceling features and $99 wired headphones. All 3 models will come with a spatial sound field feature
“We are not saying we are not focusing on the PS5 users. But because we are latecomers to monitors and headphones for [the] gaming segment, we believe we have a chance to catch up,” Kii said. “I believe if top players from top companies mention ‘Oh, Sony’s Inzone is great,’ we can catch up.”
While the monitors and headsets are geared towards PC gaming, the colour palette seems to be inspired by the PS5. Indeed, the monitors are compatible with the PS5 and will optimize screen colors once connected. The monitors are also said to have a "switcher feature", that allows for the simultaneous connection of a mouse, keyboard and headset setup to both a PC and PS5, and switch between the two.
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“We are entering the gaming gear industry with monitors and headsets at an exciting time, since gaming and esports have gotten even more popular over the last few years,” Kii said. “We are leveraging Sony’s high quality display and audio technologies to deliver products that will allow gamers to immerse themselves into their gaming world.”
Inzone's debut products include monitors and headsets. For monitors, launching this summer is a $899 4K resolution monitor with a 144-hertz refresh rate, and, available sometime later this year, is a $529 1080p monitor with a 240-hertz refresh rate. As for headsets, the Inzone line will include a wireless one retailing for $299 that features noise cancellation and synthetic leather, a $229 wireless headset without leather or noise-canceling features and $99 wired headphones. All 3 models will come with a spatial sound field feature
“We are not saying we are not focusing on the PS5 users. But because we are latecomers to monitors and headphones for [the] gaming segment, we believe we have a chance to catch up,” Kii said. “I believe if top players from top companies mention ‘Oh, Sony’s Inzone is great,’ we can catch up.”
While the monitors and headsets are geared towards PC gaming, the colour palette seems to be inspired by the PS5. Indeed, the monitors are compatible with the PS5 and will optimize screen colors once connected. The monitors are also said to have a "switcher feature", that allows for the simultaneous connection of a mouse, keyboard and headset setup to both a PC and PS5, and switch between the two.
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