Sony announces new PlayStation Stars loyalty program
It appears these rewards will take the form of either loyalty points or digital collectibles. Loyalty points can be redeemed on the PlayStation Store for PSN wallet funds or specific items on the store. PS Plus subscribers will also earn some loyalty points on purchases from the PlayStation Store. (It's unclear right now whether this applies to all PS Plus subscribers or just certain tiers.)
Digital collectibles will be digital representations of "things PlayStation fans enjoy," such as figurines of characters or Sony hardware. Not much is known about these digital collectibles, such as where they will exist or how they can be viewed. However, in an interview with The Washington Post, Sony's vice president of network advertising, loyalty and licensed merchandise, Grace Chen, was emphatic in distancing these collectibles from non-fungible tokens. “It’s definitely not NFTs. Definitely not. You can’t trade them or sell them. It is not leveraging any blockchain technologies and definitely not NFTs,” Chen said.
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