I'm sorry. It should be noted, however, that if you had looked at the serial number and consulted the spreadsheet before making your purchase, you would have seen that all XAW10024 systems are 3.0.1 on the spreadsheet. It's also on the first post.
I'd return it and get another one, verifying the serial number with the spreadsheet before purchasing it.
Serial: XAW7000695****
Serial on device matches serial on box: Yes
Region: US
Firmware: 3.0.0
Color option: Grey
Store: Target
Purchase date: 2017-10-20
While at the store I wrote down all the serials of the systems currently in stock. Also target as a nice return policy, you can open it up and return it on the spot.
XAW70006960554 will be 3.0.0
XAW70007215753 not sure
XAW70006070994 will be at least 3.0.0 maybe lower.
Place of purchase?Version Number (Serial): XAJ700132
Region: EUR
Firmware: 2.3.0
System Color: Black
Country: NetherlandsPlace of purchase?
So the system that comes with the Mario Odyssey bundle is at 3.0.0?Serial: XAJ100117XXXXX
Serial on device matches serial on box: Yes
Region: EUR
Firmware: 3.0.0
Color option: Super Mario Odyssey Red
Store: Nintendo Store UK
Purchase date: 27th October, 2017
I updated the OP so that only the first and the last confirmed serial number is listed. Everything
in between the serial numbers can be expected to be of the corresponding firmware. The updated OP
includes the data in the spreadsheet to this point.