Problem is Android had perfect timing the only real other options were blackberry and iphone and Android was coming for a company that hadn't pissed off everyone in the tech world. They were able to get nearly all manufactors under their belt and able to put out a ton of devices. Android cover the entire spectrum from on sale go phone for 30 usd to power house 350$ on contract. Windows phone 7 has Samsung, HTC and Nokia and Nokia is the only one focusing on them. Every windows phone user i know wants an Android and made a mistake. This saying i do not have a single lumia freind, but this phone isn't exactly a game changer. Point is i dont think Windows Phone will kick off to anywhere amazing and i said 10%-12% at max but that is if they start giving these things away in Europe. It is more popular there than here with Nokia, but there is no other hope for them. More realisticly they will stay around 5% of OS's used (mobile).