It is an investment, actual investment, with it's potential profit returns and risks (meh investment, but that is what it is).
Why would they give back anything more than the profits returns? Why would they give a free copy of the game?
Because you invest 750 dollars into something that consists pretty much solely of R&D and marketing costs. Aside from the initial price (minus 25%), it doesn't cost atari a dime to give a copy to the investor.
The problem with this isn't so much whether they give a free copy with the game (as you say: it's not a traditional kickstarter campaign but an
actual investment), but that this coupon is such a halfway approach:
You can basically divide potential investors into two groups: those who love rollercoaster tycoon and want to see it made for it existing, or those who don't care about the game but just want to see a return on their investment.
-the former group is IMHO rightfully pissed that the coupon is so low. Members of this group know damn well that at most within a year of the release date, you'll get the game for about 75% off anyway. Giving this group a free copy would entice them to join rather, whereas I truly think gamers will renounce the offer even MORE than if that 25% coupon didn't exist
-the latter group isn't interested in games and will most likely not use the coupon in the first place. I'm not an investor, but I would think this sort of coupon throws up the impression of panic rather than confidence.
End result: I honestly think this is an incredibly stupid marketing move.
Made $2 billion.
Asks for crowd funding.
.. what even?
My guess is this thing sucked up the profits:
--------------------- MERGED ---------------------------
Welcome to 2018!
- These days, you FUND the game on the hopes it gets made, BUY it once it's released, and then "SUPPORT" the developers with micro-transactions!
Welcome to 2019!
- These days, you DESIGN the game on the hopes it turns out good, CODE it, FUND it, BUY your own game, and then SUPPORT yourself with micro-transactions!
Welcome to 2020!
- These days you don't play games. You've learned about the greed of the gaming world and developing companies as a whole, and have decided to spend your time elsewhere, and being more productive instead.
Erm...you do know that one instance of something doesn't automatically make it a business trend, right? And that even...even if it were a business trend, it wouldn't automatically extrapolate into further dystopia.
I get that it's poking fun at atari, but honestly: I've come across so many games (and game developing studios) that have a healthy business model that this attempt by atari is more something I like for morbid curiosity reasons...I give it less than a snowball chance to become the norm of anything.