Bud Light sales are tanking. How does this make you feel?

[LumInvader]

One of the worst marketing ideas in recent memory, but a 10/10 on the troll scale.

This Bud's for MAGA.

 

[SonowRaevius]

The meltdown itself is absolutely hilarious considering the right's constantly calls of "Snowflake" and "Crybaby" when anyone left of their political beliefs says anything.

The part that takes the hilarity up to 11 though is these special folks trying to "avoid the woke agenda" by going to a different name that is either owned by the same parent company or another company that has had several "pride celebrations" in the past complete with rainbow cans and bottles.

 

[Viri]

One of the worst marketing ideas in recent memory, but a 10/10 on the troll scale.

This Bud's for MAGA.

That's a pretty horrifying picture.

 

[Xzi]

One of the worst marketing ideas in recent memory, but a 10/10 on the troll scale.

It's not even a bad marketing decision, every single cheap "American" beer made statements in favor of the LGBTQ+ community years ago. Their goldfish brains just allow them to forget and pretend that Miller or Coors is "safe," but a business will always seek to sell to the widest audience possible; seek to be inclusive in marketing if nothing else. Righties aren't gonna have any luck waging war against the machine that is capitalist economics after being its most enthusiastic cheerleaders for so long.

 

[RedColoredStars]

Love all the "Guess it's Miller time!!!" comments I've seen all over the place. Meanwhile...
https://www.millerlite.com/open-proud

 

[LumInvader]

It's not even a bad marketing decision, every single cheap "American" beer made statements in favor of the LGBTQ+ community years ago. Their goldfish brains just allow them to forget and pretend that Miller or Coors is "safe," but a business will always seek to sell to the widest audience possible; seek to be inclusive in marketing if nothing else. Righties aren't gonna have any luck waging war against the machine that is capitalist economics after being its most enthusiastic cheerleaders for so long.

I agree with Xzi that targeting a specific demo to sell a product is perfectly reasonable, which is a tenet of advertisement. While that applies to advertising in general, it doesn't excuse failed viral ads that lead to a tanked stock, alleged firings\suspensions, and a public apology.

Any ad agency worth it's salt will factor in a hostile political environment before releasing an ad, especially one attempting to knock down barriers. Subjectively some may have thought it was fine, but objectively it'll be forever remembered as a colossal failure, while serving as a textbook example of the downsides of high risk advertisement.

 

[RedColoredStars]

I agree with Xzi that targeting a specific demo to sell a product is perfectly reasonable, which is a tenet of advertisement. While that applies to advertising in general, it doesn't excuse failed viral ads that lead to a tanked stock, alleged firings\suspensions, and a public apology.

Any ad agency worth it's salt will factor in a hostile political environment before releasing an ad, especially one attempting to knock down barriers. Subjectively some may have thought it was fine, but objectively it'll be forever remembered as a colossal failure, while serving as a textbook example of the downsides of high risk advertisement.

This only happened because of Grandpa Rock. Period. Not a single one of the loudmouths cared about past LGBTQ+ advertising campaigns until that dumb fuck had a tantrum. Interesting how none of them had ANYTING to say about Molson Coors marketing campaigns, and still don't.

"Miller Lite aims to create safer, more accepting spaces at bars for members of the LGBTQ+ community because we believe that everyone should be able to be their true self.

In partnership with Equality Federation, we launched the ‘Open & Proud’ program in June 2021, to help make the 55,000 bars that serve Miller Lite become more inclusive to the LGBTQ+ community through local town halls, training guide development and implementation, plus continued support to our friends at Equality Federation and their important advocacy work. To date, Miller Lite has contributed $450,000 to Equality Federation to cultivate change."

The Bud Light ad was never the problem or failure. The problem and failure is people like Kid Rock that for whatever reason didn't take notice or care until now, and the deplorable chumscrubbers that jumped right on the inbred hate train. That's what the problem was. The Bud Light marketing was fine.

 

[mrdude]

This only happened because of Grandpa Rock. Period. Not a single one of the loudmouths cared about past LGBTQ+ advertising campaigns until that dumb fuck had a tantrum. Interesting how none of them had ANYTING to say about Molson Coors marketing campaigns, and still don't.

"Miller Lite aims to create safer, more accepting spaces at bars for members of the LGBTQ+ community because we believe that everyone should be able to be their true self.

In partnership with Equality Federation, we launched the ‘Open & Proud’ program in June 2021, to help make the 55,000 bars that serve Miller Lite become more inclusive to the LGBTQ+ community through local town halls, training guide development and implementation, plus continued support to our friends at Equality Federation and their important advocacy work. To date, Miller Lite has contributed $450,000 to Equality Federation to cultivate change."

The Bud Light ad was never the problem or failure. The problem and failure is people like Kid Rock that for whatever reason didn't take notice or care until now, and the deplorable chumscrubbers that jumped right on the inbred hate train. That's what the problem was. The Bud Light marketing was fine.

The problem is the trans agenda and trying to gaslight people into thinking that men can magically become women. People are sick of it, end off.

 

[LumInvader]

This only happened because of Grandpa Rock. Period. Not a single one of the loudmouths cared about past LGBTQ+ advertising campaigns until that dumb fuck had a tantrum. Interesting how none of them had ANYTING to say about Molson Coors marketing campaigns, and still don't.

"Miller Lite aims to create safer, more accepting spaces at bars for members of the LGBTQ+ community because we believe that everyone should be able to be their true self.

In partnership with Equality Federation, we launched the ‘Open & Proud’ program in June 2021, to help make the 55,000 bars that serve Miller Lite become more inclusive to the LGBTQ+ community through local town halls, training guide development and implementation, plus continued support to our friends at Equality Federation and their important advocacy work. To date, Miller Lite has contributed $450,000 to Equality Federation to cultivate change."

The Bud Light ad was never the problem or failure. The problem and failure is people like Kid Rock that for whatever reason didn't take notice or care until now, and the deplorable chumscrubbers that jumped right on the inbred hate train. That's what the problem was. The Bud Light marketing was fine.

If a company wants to knock down barriers by producing high risk ads, those ads need to be of high quality. This viral ad was both cringy and low effort. If one tosses bait into the ocean, one need not be surprised when a shark shows up for dinner. The fault here lies on the ad agency, not Kid Rock.

 

[Jayro]

I feel that a company should be catering to their demographic. Put nascar and football on the can, and call it a day.

 

[linuxares]

Bud light? I mean just pee in a bottle, carbonate it and it's about the same thing.

 

[WalterSlovotsky]

There are morons who stopped drinking Corona in 2020 right after the whole COVID panic started.

The American consumer is fickle and easily led. No one ever accused us of being intelligent.

This is how Ye sells shoes.

 

[RedColoredStars]

The problem is the trans agenda and trying to gaslight people into thinking that men can magically become women. People are sick of it, end off.

Lmfao. That's not the problem whatsoever. You're trying to gaslight people into thinking there was some horrible injustice by ONE person getting a can with their own image on it that effected literally no one except the severely triggered and conservatives cancel culture mob. What do you care what another person wants to view themself as? Why do you lose sleep at night because a man wants to believe he's a woman? Gaslighting my ass. Stop being a whiny ass little cuck and let others live their life.

If a company wants to knock down barriers by producing high risk ads, those ads need to be of high quality. This viral ad was both cringy and low effort. If one tosses bait into the ocean, one need not be surprised when a shark shows up for dinner. The fault here lies on the ad agency, not Kid Rock.

Explain why there was no major outcry from the conservatives over the last decade of AB's LGBTQ+ marketing campaigns? Not until shit music loser Kid Crap started crying did anyone care.

 

[Xzi]

Bud light? I mean just pee in a bottle, carbonate it and it's about the same thing.

True of any light beer from my experience, also true of most American brands (whether they actually ARE American or just project that image). If I'm gonna drink beer at all, it's an amber ale. HATE IPAs but I won't judge anyone who's into them, tastes like how I imagine potpourri would. Prefer wine mostly, and very occasionally mixed drinks.

 

[mrdude]

Lmfao. That's not the problem whatsoever. You're trying to gaslight people into thinking there was some horrible injustice by ONE person getting a can with their own image on it that effected literally no one except the severely triggered and conservatives cancel culture mob. What do you care what another person wants to view themself as? Why do you lose sleep at night because a man wants to believe he's a woman? Gaslighting my ass. Stop being a whiny ass little cuck and let others live their life.



Explain why there was no major outcry from the conservatives over the last decade of AB's LGBTQ+ marketing campaigns? Not until shit music loser Kid Crap started crying did anyone care.

This is the trouble with people like you and these woke types, you basically fail to understand what people are directly telling you and are doomed to make the same mistakes in life over and over because of it....... Ah well you've been told, whether you can or can't absorb that information is up to you, either way I won't be losing any sleep over it.

One things for Sure, bud light is learning the hard way!

 

[MikaDubbz]

Makes me feel like people freak out over the dumbest most inconsequential shit. However, it also makes me question how the marketing department at Bud Lite failed to recognize this fact ahead of time. Everyone looks like an idiot here, between the stubborn consumers feeling personaly attacked, and the people at Bud Lite that came up with the promotion to begin with, they really should have anticipated this would be how their largest demographic would react.

 

[LumInvader]

Explain why there was no major outcry from the conservatives over the last decade of AB's LGBTQ+ marketing campaigns? Not until shit music loser Kid Crap started crying did anyone care.

First, you'll need to explain why you keep suggesting that there's no major risk in advertising LGBTQ+ to the conservative demo when the opposite has already been proven true. Claiming that because a major backlash hadn't occurred yet doesn't absolve ad agencies of risk, which is akin to someone claiming they're safe riding a bike no handed because they haven't fallen yet.

https://dictionary.cambridge.org/us/dictionary/english/risk
risk
noun
the possibility of something bad happening

- Plastering transgender Dylan Mulvaney's face on the side of their beer can is an added risk.
- Presenting transgender Dylan Mulvaney as a potential Bud Light spokesperson is an added risk.

You've conveniently ignored these added risks, which suggests to me that your judgement is impaired.

 

[KingVamp]

The internet existence itself isn't "normal", but they have no problem using it.

 

[Flame]

This is a bullshit topic. They are real problems in the world, if you think this is a problem one way or the other you are dumb.

 

[mrdude]

This is a bullshit topic. They are real problems in the world, if you think this is a problem one way or the other you are dumb.

The thing is, mostly when you bring those up the "real world problem" posts, you are shut down or deleted by one of the mods with a different viewpoint. Basically this section of the site has turned into a non free speech section where only those with allegiencies with the agenda that's currently being pushed are allowed to have a voice - the forum is slowly turning into something resembling a commie dictatorship.