I can't think of any other ad campaign that has had this much of an impact on a brand, or its stock value. Anheuser-Busch is bleeding ever since they involved Dylan Mulvaney in one of theiir marketing campaigns intended to engage influencers with their brand. It has obviously had unexpected and unintended results for the company.
What's your take on this?
Do you care?
What's your take on this?
Do you care?