Lets spell it out then..
- Cold reading was mentioned.
- Ingroup stuff. (Creates own language, references, logic)
- Urgency traps. (impending HUGE thing all the time)
- Classic grooming/Leadership figure behavior (One guy in the know > lets you be in the know - first(!) - if you follow, show devotion, spread the word)
- Complexity reduction ("There is a simple, but sinister reason, you wouldnt believe")
- Warm reading (Works especially well, when it gets cross referencial, and you can mix it with high status elements - so lets say Trump drops a line with a code word, you get invites to a white house event, ... and so on and so forth -- the last one is probably outside the scope of Q which is public facing myth creation)
- Mystery, riddle, transcendent motives - mirrors religious and "pseudo" scientific language for the undertones, lets people go off on the deep end on their own.
- Nothing is ever "explained" - people form their own stories, explainations, and ways into the (public) mystery - which is a way of letting them internalize believes, which is also what makes it so hard to pry them away - because its their own conclusions you would be antagonizing. This is basically the principle of "keep it vague".
- Create common goals, and common procedure (rituals)
- Have "yes loops" - f.e. people contemplating over what a message in a Wikileaks release means, have everyone contribute their own opinion, have the ingroup be very supportive (yes, wow, thank you for your contribution, this could be it).
- Give them importance. Roles. Meaning.
- Oh, and why so weird? Because weird works. The founder of extinction rebellion spelled out their working principle behind "open form organizing" one or two years ago - give them roles, give them purpose, but let the rest be filled in by them. Dont tell them whats right or wrong, dont tell the what to believe - let that be filled in by them, and create subgroups. Your most dedicated people will be the ones that need a purpose in their lives, and that want to have a role that suits their selfimages - which they maybe cant get outside the movement. Those will be your most dedicated.
Should be in here around the 20 min mark:
Most of those principles are very old, and you'll find them in established groups as well. Its a sort of free form self organizing, which builds an alternative narrative, that has a tendency to keep people contained in ingroups. You keep them small and self organized, you give them events. And they get something to do and something to be in their lives... Thats the basic rundown.
It works, because its effective.
That it spells out "nonsense" to most people that arent drawn to those things, is actually a feature as well. Keep those out, they ruin your group "climate"..
(Same as with spam. There is an 'idiot' check, somewhere in there, so you weed out the people that might not flock to this.)
Once you have "group dynamics" established - forget the highbrow fingerweaving of "how could you ever believe..:" that stuff is too potent on its own.