McDonald's releases new free-to-play web browser game, "Grimace's Birthday", developed as a new GameBoy Color ROM in 2023

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In an unexpected turn of events, McDonald's has started a new marketing campaign, announcing the return of their beloved McDonaldLand characters, like Grimace, Birdie the Early Bird, Hamburgular and the McNugget Buddies, as well as promoting a new ice cream shake "Grimace's Birthday". However, that wasn't the only way in which McDonald's is making said promotions.

McDonald's opened a new website titled "grimacesbirthday.com", and users are greeted with a surplus of ad-like images containing McDonald's marketing material, and the most interesting of all, is a free-to-play game in the website, appropriately titled "Grimace's Birthday". At first glance, and for those who have been in the internet for quite some time, the title might seem like your typical Java or Flash game running in the website, but the reality of it is entirely different.

"Grimace's Birthday" is actually an entirely new GameBoy Color ROM developed by Krool Toys, a new release for the GBC system in 2023, more than 2 decades after the device has been out of stores.
Those interested in playing the game can do so directly through McDonald's website, but a dump of the game has also been making its rounds online in ROM format.

UPDATE: The game "Grimace's Birthday" was made specifically for this celebration in 2023, and it was done with the use of GB Studio.

:arrow: Grimace's Birthday website
:arrow: GB Studio Central article
 

MeXen

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In an unexpected turn of events, McDonald's has started a new marketing campaign, announcing the return of their beloved McDonaldLand characters, like Grimace, Birdie the Early Bird, Hamburgular and the McNugget Buddies, as well as promoting a new ice cream shake "Grimace's Birthday". However, that wasn't the only way in which McDonald's is making said promotions.

McDonald's opened a new website titled "grimacesbirthday.com", and users are greeted with a surplus of ad-like images containing McDonald's marketing material, and the most interesting of all, is a free-to-play game in the website, appropriately titled "Grimace's Birthday". At first glance, and for those who have been in the internet for quite some time, the title might seem like your typical Java or Flash game running in the website, but the reality of it is entirely different.

"Grimace's Birthday" is actually an entirely new GameBoy Color ROM developed by Krool Toys, a new release for the GBC system in 2023, more than 2 decades after the device has been out of stores.
Those interested in playing the game can do so directly through McDonald's website, but a dump of the game has also been making its rounds online in ROM format.

UPDATE: The game "Grimace's Birthday" was made specifically for this celebration in 2023, and it was done with the use of GB Studio.

:arrow: Grimace's Birthday website
:arrow: GB Studio Central article
Aint the devs known for making illegal copycats of games done shoddily on GBstudio?
 
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impeeza

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In an unexpected turn of events, McDonald's has started a new marketing campaign, announcing the return of their beloved McDonaldLand characters, like Grimace, Birdie the Early Bird, Hamburgular and the McNugget Buddies, as well as promoting a new ice cream shake "Grimace's Birthday". However, that wasn't the only way in which McDonald's is making said promotions.

McDonald's opened a new website titled "grimacesbirthday.com", and users are greeted with a surplus of ad-like images containing McDonald's marketing material, and the most interesting of all, is a free-to-play game in the website, appropriately titled "Grimace's Birthday". At first glance, and for those who have been in the internet for quite some time, the title might seem like your typical Java or Flash game running in the website, but the reality of it is entirely different.

"Grimace's Birthday" is actually an entirely new GameBoy Color ROM developed by Krool Toys, a new release for the GBC system in 2023, more than 2 decades after the device has been out of stores.
Those interested in playing the game can do so directly through McDonald's website, but a dump of the game has also been making its rounds online in ROM format.

UPDATE: The game "Grimace's Birthday" was made specifically for this celebration in 2023, and it was done with the use of GB Studio.

:arrow: Grimace's Birthday website
:arrow: GB Studio Central article
is not emulation of ROMs illegal?, as say by the big N
 

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Didn't play it but it does boot and get to the main menu on an EZFlash Jr (that may or may not be a clone, can't remember)

View attachment 377714

Bonus, now that my batteries are charged - here's what you get when you run it on an older Gameboy:

1686691525824.png
 

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Access denied. Looks like they wisened up. Anyone got a link?
No issues here. Link still works.

Cool. How did you know where to look?
Most browsers have debugging tools and among them network analyzers. You can then search for files it's downloading via http GET requests.
 
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